[If you’re new to Notion, then get ready for more emojis than you may be accustomed to]

Welcome to this AimHi Earth update 👋

Apologies that this one is a few weeks late - it’s been a busy time!

As ever, please let us know if there’s anything missing, or anything that you find excessive / unhelpful.

Matthew, Sarah, Bella and the team

<aside> 🦑 The following information is confidential - please use discretion when discussing our work.

</aside>

🗞️ 1. Headlines

Customers: Our relationship with PepsiCo EMEA, our biggest client, continues to expand, with PepsiCo US looking increasingly viable.
Go-to-Market: We just about hit our base revenue target for the financial year ending August 2024. We also got there with >£250k of enterprise sales already verbally agreed for our next financial year (Sep onwards).
Product: Our core product continues to see strong customer and champion love: ("It is without a doubt the best online training I've ever encountered. I feel very confident recommending it to clients and institutions - as well as to others on my team." - Ozlem Senturk, Senior Partner, Kantar). Meanwhile, our new tech product — assessing the “Green Skills” of professionals — now has a working prototype, and large companies (Carpmaels, KornFerry) already wanting to use it. This app is responding to clear market need (green economy outpacing availability of “green skills”) and presents a new growth opportunity and/or potential pivot for us.
Funding: We have a fair bit more cash in the bank than we’d anticipated at this stage (our net burn rate is 46% below projections at fundraise). So whilst sales revenues have not been quite as hot as we’d hoped for by this stage (stretch targets level), we also still have dry powder to keep running experiments.

Customers: I am feeling regularly concerned that what we are learning from our one major enterprise client is not sufficiently reflective of the whole market to win other customers. [We are therefore continuing to work hard to understand broader customer needs and position our product to respond to evolving pain points.]